the obama campaign, this is jim messina. he's talking about taking the campaign and sort of using it as a model for how they run the administration going forward. >> people just spent five years winning two presidential elections together. they're now not going to walk away and not help him you know, become the change they want to see. >> you know, this obviously i think, is a great idea. not just grassroots. go in, frame every issue the way you frame mitt romney then you'll have success with the issues that you're trying to legislate. >> you know, they're turning a technology-based situation -- they're using a technology-based analogy for what should be the mode of governance in which you articulate your policy in a compelling way and you make sure everyone gets it and everyone knows what's going on. so yeah, that's called leadership last time i looked. and building consensus or at least building networks of agreement to allow you to govern. so in that sense i think it's a little bit -- not quite dising uousut but qstionabl